Volunteer Ambassador Programme

Within “Music is GREAT” campaign British Council in cooperation with “People 1st” company and UA:Перший channel has delivered a training programme on preparation of volunteers for Eurovision 2017 song contest.

The Volunteer Ambassador programme is developed by British company “People 1st”, who helped to prepare volunteers of London Olympics in 2012.

Aim of the programme

This programme helped focus everyone to work together towards a key goal of ‘excellence in volunteering’ throughout Eurovision 2017 and beyond in Kyiv and Ukraine.

Volunteers learnt skills to improve both communication and confidence in dealing with diverse guests and visitors to events and attractions in Ukraine and the programme helped volunteers to become knowledgeable, articulate, security-conscious Ambassadors for their town/city and country.

Programme participants

In March 2017 we delivered a special train the trainer session to 19 participants, who then were preparing volunteers in communications with guests and supporting them in difficult situations.

In April 2017 900 volunteers of Eurovision 2017 song contest, 250 volunteers of host-city Kyiv and also representatives of patrol police were trained.


Learn more about «GREAT» campaign here.