Starting a business can be daunting, particularly for people in the cultural sector

Over the last decade, Nesta (the UK’s foundation for business and technological innovation) has done research on the specific business needs of people working in the cultural and creative industries. The result is their Creative Enterprise Toolkit: a step-by-step interactive resource to help creative people plan, build, communicate and launch their new creative business. The toolkit offers people a useful framework for developing, testing and turning creative ideas into tangible businesses.

Their tooklit lies at the core of our training sessions, which help to internationalise their method amongst creative businesses and startups around the world. So far the toolkit has been used by hundreds of creative entrepreneurs in Nigeria, Brazil, UAE, Russia, Vietnam, Macedonia, Albania, Turkey, China, Israel and Ukraine.


The programme will enable participants to explore their ideas and their viability whilst developing their basic business skills and their understanding of how to run a creative enterprise.  With the help of Nesta's methology, participants will be able to break down the process and produce a visual business plan using the blueprinting tool.
Main items of the agenda: personal and professional values, mission and vision of a business, customer profile and marketing, unique selling position, finance management, business canvas, elevator pitch.

By the end of the programme, participants should:

  • Identify who their customer base is;
  • Better understand their personal values, energy and business ambitions;
  • Have some evidence of the potential impact of their business;
  • Have a clear sense of what success will look like for their business;
  • Understand the interrelation of business, customer expectations and product/services’ qualities; 
  • Understand the different types of relationships needed in all four key areas of business activity: Generator, Realiser, Distributor and Customer;
  • Understand pricing strategies;
  • Have a framework which describes the key elements needed to connect with customers;
  • Understand the vital role of finances in controlling business activities;
  • Develop a personal survival plan which guides one through the first years of the business;
  • Understand cash flow to increase control of business finances.

PwC offers a separate (the fourth) training day which covers local context of doing business in Ukraine, from business registration and taxation to staff hire conditions.