Format: presentation and Q&A

Presenter: reputable expert Chris Cooke — business editor at Complete Music Update agency which provides consulting services for music companies, artists, and managers in the UK.

The global music industry is currently at the final stage of a complete switch to streaming services. Streaming is the future. It’s a new standard that has every chance of becoming the main means of listening to music within the next decade. At the same time, it’s a challenge for artists and labels that need to adapt to the new rules of the game and learn to not only promote but also to monetise their music. In his presentation, Chris Cooke will tell and show how the whole system works, taking examples of Youtube (world’s #1 website with the highest number of music listens) as well as leading streaming services Apple Music, Google Play, Spotify, Deezer etc.