For three years, the British Council has been putting together a series of professional events for the representatives of the music industry – Selector PRO. Our goal is to strengthen the connection between the music sectors of Great Britain and Ukraine, create relevant educational opportunities for artists, managers, as well as music event organizers, support growth of new talent and promote effective business processes in the music industry.

In 2017, our team organized two Selector PRO music forums. The first event dealt with the distribution and sale of music in this digital era. The next conference focused on music technology and experiments at the junction of music and other art forms. 

Catch videos from past Selector PRO sessions on our Youtube-channel

In autumn 2018, we presented a new format of Selector PRO events – intensive workshops developed together with instructors from the British and Irish Modern Music Institute (BIMM) , an influential institution in modern music. We organized three modules dealing with the basics of music business and project management, organizing live events, as well as artist management and promotion in Kyiv and Kharkiv. Check these three short training videos from Dan Tsu, an event manager tutor at BIMM on our channel here and also 

Watch the Q&A with Gabby Chelmicka, former manager of Robbie Williams, Artist Management module leader at BIMM. Conversation topic: creatives management and mental health in the music industry.

The next Selector PRO international music industry forum took place in Kyiv on 8 February 2020. Learn more about the conference below.

As part of Selector PRO we worked closely together with music conferences in Ukraine (Atlas Music Hub Conference, RespublicaFEST Conference, Music Conference Ukraine), where visitors could establish contacts with reputable professionals of the British music industry and learn about new extraordinary initiatives and business cases. We also offered Ukrainian music sector professionals to participate in Britain’s most exciting music event – The Great Escape showcase. In 2019, our delegates were Ivan Dorn tour manager Kateryna Maliukova and music promoter Yevhen Kibets.

Selector PRO 2020

In 2019, the British Council in Ukraine teamed up with Music Export Ukraine to organise the Selector PRO international music industry forum. The Selector PRO forum took place with the support of the Polish Institute in Kyiv on 7 and 8 February 2020. 

Music professionals gathered to explore business opportunities and seek potential collaborations through two intensive days of networking sessions, panel discussions, case studies and showcases. The forum extended its traditional geographical focus on the UK and Ukrainian music scene to explore opportunities in the wider markets of Eastern Europe and Central Asia. The focus of the forum was on how to develop and grow a sustainable live event business and on how to tap into the potential of neighbouring music markets.  

On the first day of the forum of 7 February 2020, during a closed professional networking session, Ukrainian concert agencies and independent promoters met music agents from the UK as well as promoters from Eastern Europe, the Western Balkans and Central Asia. 

On 8 February 2020, the forum opened its doors to the general public for a music conference. The conference started with a panel discussion and talks by UK music professionals: Rick Morton from Blow Up Live, Paul McGivern from Pitch & Smith, Rebecca Prochnik from Earth Music Agency Ltd., Hannah Shobgola from Echo Location Talent, Jon Dunn from Parallel Lines and Jane Beese, Head of Music at London’s legendary Roundhouse venue. They shared their hard-won experience gained in the music industry and talked about the connections between artists, agents and the live music sector. 

A second panel discussion looked at the organisation of joint concert tours in Europe and Asia. Promoters from Albania, Bosnia and Herzegovina, Azerbaijan and more offered their insights into the business and advice about working in different musical genres in their markets. 

The final panel explored the potential for industry growth, and specifically, on how to build sustainable business models for small concert venues and what granting opportunities for music industry were available through national and international programmes such as Creative Europe, the Ukrainian Cultural Foundation and the House of Europe. This session also considered a case-study of the Katowice - City of Music project which has rapidly and significantly altered the dynamics of the music industry landscape in Poland. 

Selector PRO Forum Past Projects

Selector Pro is a British Council-initiated professional development programme for musicians and music industry representatives that became an integral part of the wider Selector Family including Selector Radio and Selector Live, also designed by the British Council. 

The first Selector PRO forum was held in the summer of 2017 at two venues: Kyiv’s Sentrum Club and Istok Studios. It was dedicated to the theme of music sales and distribution in the digital age. 

In 2018, a second Selector Pro forum was hosted by the Izone Creative Hub  and Kyiv’s historic Dovzhenko Centre  and dealt with the concept of the synergy of music with other art forms. With more and more experimentation occurring at the intersection of varying disciplines, Selector Pro took on the task of addressing audio-visual performance, visual innovation in music performance, videos, and video game soundtracks. 

23 sector professionals attended the sessions from both the UK and Ukraine. Among them: Anna Jatskevich, A&R manager at Warp Records; Tabitha Thorlu-Bangura, project manager and presenter at London’s NTS Radio; Chris Cook, business editor at the Complete Music Update agency; sound producer Ken Nelson (Coldplay, Okean Elzy); Ukrainian artists Nata Zhyzhchenko (ONUKA) and Yevhen Filatov (The Maneken), Miloš Jelić of Okean Elzy, Valeria Chachibaya, co-founder of Radio Aristocrats and the (A) Prize music awards, and many more.

The UK/Ukraine music network fostered at the Selector Pro forums has led to several successful collaborations between industry professionals from both countries; evidence, perhaps, that music does indeed make the world go ‘round. 

The media partners of the project are CommaRadio Aristocrats
The Selector PRO partners are Music Export Ukraine, Istok Studio, Masterskaya.