12:00 - 13:30 Online Radio Audience Development and How to Make Yourself Stand Out
Presenter: Tabitha Thorlu-Bangura – Partnerships & Events Manager and host at London station NTS Radio.
Online radio station is a field of media that develops rapidly and vividly, and has great prospects in Ukraine as well. A critical component of success in this field is the correct choice of your audience, topics to be covered, and music to be broadcast. Thanks to a possibility of more flexible approach in choosing the format of broadcasting, online stations, unlike their FM counterparts, can choose narrower genres and assemble a community of people with the same tastes and interests around them. How exactly do you do it – will be the focus of the workshop with Tabitha Thorlu-Bangura who works at the London online station NTS Radio, which has a several million-strong audience in 30 cities all over the world.
14:00 - 15:15 Getting Your Music Featured in Games
Participants: Anna Jaskiewicz – Creative Sync Manager at Warp Records label, Chris Cooke – business editor at Complete Music Update, Oleksandr Pavlenko (Sunchase) – electronic producer and musician. Moderator: Hryhoriy Fatyanov – founder of Be Management Music & Publishing.
Computer games is another promising field of business and creativity, where music has an entirely new context. Sound producers who work in creating music for video games and supervisors who collect soundtracks for them face new fascinating tasks. Solving these tasks helps with better understanding of the scale of the trend: contemporary music gets deeper and deeper into other fields of art and entertainment (be it games, films, or TV), changing them from the inside, and changing along with them.
15:30 - 17:00 Presentation by DRAKE Music – a company that makes instruments for disabled artists
Presenter: Gawain Hewitt – Research and Development Manager at DRAKE Music and experienced lecturer with his own course at the London Royal Academy of Music
Gawain is a music technologist and composer at the same time. He has passion for both music and the technological aspect of its creation – including the design of music instruments. For his talent and skills, Hewitt has found a decent application – he designs instruments for disabled people, and helps them to tap their music talents this way. Gawain will talk about his own designs and his company’s work at the presentation.
17:30 - 19:30 How to Make Money on Youtube and Other Online Streaming Services
Presenter: reputable expert Chris Cooke – business editor at Complete Music Update agency which provides consulting services for music companies, artists, and managers in the UK.
The global music industry is currently at the final stage of a complete switch to streaming services. Streaming is the future. It’s a new standard that has every chance of becoming the main means of listening to music within the next decade. At the same time, it’s a challenge for artists and labels that need to adapt to the new rules of the game and learn to not only promote but also to monetise their music. In his presentation, Chris Cooke will tell and show how the whole system works, taking examples of Youtube (world’s #1 website with the highest number of music listens) as well as leading streaming services Apple Music, Google Play, Spotify, Deezer etc.