Friday 15 May 2020 -
11:50 to 20:30

The British Council are working in partnership with the Association of Independent Music for their upcoming event AIM House. Each year, The Association of Independent Music hosts AIM House to provide a home and hub for independent music businesses at the global showcase festival/conference The Great Escape. Following the Great Escape 2020’s cancellation due to Covid-19, AIM are adapting their programming into a virtual event all livestreamed for free online on Friday 15 May. 

The full day of programming from AIM includes panels, workshops and speed networking sessions covering the latest key issues and insights of the independent sector. Content for one of the four virtual ‘rooms’ will be delivered in partnership with Great Escape Conference programmers Complete Music Update.

Themes of discussion will focus on business areas that are still viable during Covid-19 – practical measures that attendees can learn from and enact straight away. Confirmed panel topics include:

  • Increasing Revenue and Fan Engagement
  • Post Covid/Brexit Visa Workshop
  • Building on Sudden Online Success
  • Live Streaming for the Long-Term
  • I Want to Release Music and I'm Worried About the Planet - What Can I Do to Help?
  • Production 101: Vinyl Edition - Sustainability is Key
  • East Asia Market Insight Session
  • Latin America Market Insight Session

The detailed programme is available at the link

With its new virtual format allowing access to all, AIM House 2020 promises to be a truly international event, aiming to replicate what makes the Great Escape Festival and Conference one of the most important in the industry calendar. 

The British Council Music team are presenting market insight sessions on East Asia and Latin America. 

The Association of Independent Music (AIM) is the not-for-profit trade body exclusively representing the UK’s independent music sector, which makes up a quarter of the recorded music market. Its members range from some of the world’s largest independent labels such as Beggars Group, Ninja Tune, Domino and Warp to self-releasing artists.

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