Tuesday 04 December 2018 - 10:00 to Friday 07 December 2018 - 17:00

Workshop instructor — Gabby Chelmicka, Artist Management training module leader at BIMM.

During the workshop the participants will learn:

  • what are the main functions of the artist manager;
  • what are the types of managers;
  • how to create a promo kit for an artist;
  • how to develop effective strategies for promoting an artist on social networks;
  • how to create an artist's biography.

Some workshop blocks will be devoted to the organization of tours and performances at festivals, marketing and merchandise, promotion of concerts.

On 6 December at 7:00 pm will be Gabby's artist talk addressing issues related to the management of creative people and mental health in the music industry.

Moderator of the meeting — Valeriya Chachibaya, co-founder of Radio Aristocrats, a leading and producer of the Ukrainian version of the radio show about the new British music The Selector.

Watch the live broadcast of the performance at the link.

Gabby has spent more than 20 years working in the music business where she started out working with Brian Ferry, from there moving on to music television. Among other experiences, there she headed the live events at the 1996 Brit Awards, a broadcast infamous for Jarvis Cocker charging the stage during a performance by Michael Jackson.

That same year, Gabby became Robbie Williams’ personal manager, working for 10 years as a key member of his team. She was integral in organizing the artist’s early tours that markedly advanced Williams’ career. She was also a key player in marketing the DVD version of Williams’ Neborn concert. Later, Damien Hirst pegged Gabby to launch his Is Good recording label that the artist had formed to release the work of his friends, The Hours.

Gabby has since moved back to her native Bristol where she works as a freelance artist rep and event producer.