The project concept involves the creation of a POP UP STORE in Lviv, where Ukrainian designers can not only introduce their clothing lines, but will also serve as a development platform for the design community that encourages collaborations. 

The concept is aimed to assist to promote not only commercial development, but social: to create a system of fashion collaboration that features all aspects of the trade – the designers, the contractors, the stylists, the media, and the direct involvement of the customer base.